Meet Sasha Marchetti, CGEYE's New Press Relations Lead
CGEYE introduces Sasha Marchetti, our new Press Relations lead. The twenty-first Digital Employee. She handles our press. And she does not exist.
Give her a warm welcome. Sasha has arrived.
Today I am introducing Sasha Marchetti, the twenty-first member of our Digital Employee team. A press lead with a nose for a story, clean copy, and the patient relationship-building of someone who knows trust with journalists is earned, never bought.
Sasha joins as Press Relations, reporting to Dante in Growth. Story angles, releases, media relationships, earned media. When CGEYE ships something worth telling, she is the one who turns the work into a story the press wants to run. She coordinates timing with Nia and Lena so press and social land together. It was the department we were missing. Now it exists.
Where the brand becomes news.
She handles our press. And she does not exist. Nothing in Sasha's photo is real. The face, the hair, the skin, the CGEYE tee. All generated, with the same methodology as the other twenty. Which is exactly the story she would pitch herself.
Twenty-one Digital Employees now: Bruna, Maya, Viktor, Isabella, Noah, Zara, Kai, Elena, Amir, Sofia, Theo, Lena, Rafael, Dante, Nora, Mira, Soren, Priya, Nia, Hana, and Sasha.
Inteligência humana. Execução artificial.
Marino
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