Governance
Likeness & Consent Policy
CGEYE creates and licenses digital humans. When your work is synthetic people, ethics is not paperwork; it is the product. This policy states, in public, the rules we apply to every likeness, every capture and every digital human we put in front of an audience.
Version 1.0, published July 12, 2026.
1. Original identities by default
CGEYE's own digital employees and the digital humans we build for brands are original synthetic identities. They are designed from art direction, not copied from a specific real person. We do not create a digital human that imitates an identifiable individual, living or deceased, without that person's documented consent or the documented authorization of their estate.
2. Documented consent before any capture
When a real person participates in training capture (photography or filming used to teach a model a look, a movement or a voice), we obtain written consent before the first frame is captured. The consent document states what will be captured, what the material will be used for, where the results may appear, and for how long. Capture consent is specific: consent for one project is not consent for the next.
3. Scope, term and revocation
Every likeness license defines scope (which media, which markets), term (how long) and compensation. Whatever the contract, a person may revoke consent for future uses of their likeness at any time. Revocation does not retroactively remove published work, but it stops new generations from the moment we receive it.
4. Sector exclusivity
A digital human licensed to a brand is exclusive within that brand's sector for the duration of the license. Your competitor cannot license the same face. Exclusivity terms are written into every digital human contract.
5. Disclosure of synthetic media
We do not pass synthetic humans off as real people. Where a platform provides an AI-generated content label, we use it. Where a client publishes our digital humans, the license requires that the content not be presented as footage of a real person. Our own digital employees are publicly documented as AI on this website.
6. Red lines
We refuse, regardless of budget: deepfakes or voice clones of real people without documented consent; digital humans that depict minors; synthetic media designed to deceive an audience about a real event or a real person's words or actions; and uses that violate the dignity of the person whose likeness was captured. These red lines are contractual, not aspirational: they appear in our engagement terms.
7. Human approval on every output
No CGEYE digital human publishes anything autonomously. Every image and every video passes human review and explicit approval before it goes to a client or to an audience. This is enforced in our production infrastructure, not just in policy.
8. Data protection
Capture material is personal data. We process it under the LGPD (Lei 13.709/2018): stored with access control, used only for the contracted purpose, and deleted or anonymized when the license ends, except where retention is legally required. Data subject rights (access, correction, deletion, revocation) can be exercised at any time via our DPO.
Questions about this policy or about a specific likeness (DPO): dpo@cgeye.tech